Ji'nan coffee shop called "values for war" UCC and other closed switch
Recently, Ji'nan's coffee market is very active, a coffee shop incremental expansion, the only province professional coffee market established, well-known brand of coffee staking …
A series of actions in the industry, can arouse the enthusiasm of the people of Quancheng coffee? Known as “ desensitive city ” Ji'nan, how many people are willing to go to the cafe culture representative of fashion consumption? People who drink coffee can feed the growing coffee industry? Each complex has several or even a dozen Cafe reporter Guo Yao photo reporter Tian Shan /
Starbucks, COSTA, ZOO coffee, coffee … … recently walking in the streets of Ji'nan, you will find more and more coffee shop signs occupy the prominent position of commercial buildings. With the opening of green, generous, and other new business faces, coffee shops in Ji'nan staking increasingly fierce. But on the other side of the island, “ ” once the coffee heavyweights are constantly out of the market, many operators in the cafe are scarce, Guadan situation profit source.
Mulan from France is a sister after 90 students last month, “ Ji'nan's first high ” Green Center opened, she rented a 260 square meters of the building in the large building, opened a coffee shop. Prior to this, she had been looking for Qingdao, Jimo, Pingdu and many other markets. The coffee shop in Ji'nan election, because in her opinion, the relative Qingdao, Ji'nan rent more appropriate, and Ji'nan's coffee market atmosphere is more suitable for the shop.
Many coffee operators with the same view. She is just settled in the green center of a commercial complex, a business will have coffee, ZOO, Grand Cafe, Charlie Brown coffee, Starbucks and other cafes simultaneously unveiled. The perimeter of the four on the road, Wanda Plaza and Starbucks coffee, Zhenhua Department store opened a new European old brand COSTA coffee, plus near diaokeshiguang, pan Dorothea, at least a dozen cafes distribution.
The same October open street generous, also affects a large number of coffee shops and cafes, lazy mind, coffee shop among them. In addition, the spring road opened a long time in the Thai Government Plaza, red square, etc., there are more than a dozen cafes stationed.
Some coffee chain brands in Ji'nan also speed up shop speed. For example, a well-known brand “ diffuse coffee ” in February this year, the first store opened in Ji'nan, in October, its second stores high-profile debut to the volume of 1200 square meters to become the largest coffee shop in Ji'nan. &ldquo is now in the process of planning to open two new stores in Ji'nan by the end of next year. ” the coffee brand responsible person said.
On the island and other old
What is interesting is that in the coffee “ cutting-edge ” they continue to occupy the major shopping district, while many of their predecessors have been difficult to live, and some have even closed down.
In Ji'nan has a history of nearly 20 years of “ shangdaogafei ” once glorious moment, this year has closed the tide &rdquo “. Reporter visited found that was originally located under the stone bridge near Jinlong Building of the UCC has turned into a noodle shop make only superficial changes. From the first half of this year, the mountain road, island coffee shop, Ma On Shan Road Huayuan Road shop store has been closed. Another well-known coffee chain brand “ coffee to accompany you ” opened 6 stores in Ji'nan, its deputy store was closed in June this year.
The coffee shops are closed on the island and in the consumer expectations. Mr. Xu Jinlong building work nearby was a regular customer of UCC, but in recent years he went to fewer. “ compared with the now emerging coffee shop, coffee shop and so on high prices, but with the cooking feel neither fish nor fowl. There is no comparison between coffee tastes and some new coffee shops. ” Mr. Xu said.
In fact, the island closed tide not only in Ji'nan, Chengdu on the island of coffee from 20 stores at the peak dropped to 12, Tianjin UBC coffee from a peak of more than 70 reduced to less than 40, Beijing also began to appear in the UCC to close the case.
Local independent brand business
Zheng xiaobianer is a splendid bent wood “ ” coffee shop operator, with a range of children's literature atmosphere and coffee making intentions, this shop in the fashion of young people in Ji'nan have small reputation. Zheng xiaobianer is a musician, often holding the guitar performances around the original songs, before him, the owner of the store is a painter. Different from other cafes and selling cooking, drinks, the shop has been insisting on selling coffee.
Can adhere to a single product line so that the store's business is not warm. “ many are repeat customers, like this place, so often come sit. Because there is no food, just a simple coffee, a cup of coffee price of about 30 yuan, a customer into the store generally only a cup of coffee, so the profit is limited, just to maintain balance. ” Zheng xiaobianer said.
Reporters visited the Quancheng Road shopping district near the cafe found, is located in Hang Lung, expensive and commercial Starbucks popular hot. The Thai Government Plaza, Spring Music Square, a small coffee shop is relatively deserted. Thai Square, a run beer, stir fried coffee shop clerk admitted to reporters: “ although the main coffee, but we still rely on wine and cooking profits. According to the current consumption concept of Jinan, only sell coffee shop is really difficult to survive.
“ compared with Qingdao, Ji'nan coffee development is slow, is still in its infancy. Qingdao has a coffee street, Ji'nan is not, but mostly concentrated around the business district. Qingdao can make people remember, there are two hundred or three hundred famous cafe, in Ji'nan at most on the thirty or forty. ” peace Cafe Manager Yang Xinqiang also told reporters. According to him, peace Cafe opened more than 2 years, sales have been on the rise, but the current pure coffee sales accounted for only 1/4 of the entire cafe. “ this proportion will rise in the future. ” Yang Xinqiang said that compared to 2013In the past two years, the annual sales of coffee can be increased by 10%-15%.